The Effortless Deep Work Strategy That Helps Me Write 35 Tweets In Just 2 Hours/Week

I’ve been publishing 5 tweets every day since the start of 2023.

Today, I’m going to show you exactly how I do that by blocking 2 hours every week.

But first, why write tweets?

If you have been following my work and subscribed to my newsletter, you know that I talk a lot about the benefits of writing.

If I’m being honest, my main goal for online writing was to make extra money –– but I kept the habit because of the personal growth that comes with it.

I’m not going to talk about the benefits of writing here, but if you want, you can check out How Writing Online Transformed My Life In 30 Days (And How You Can Too)

What I want to emphasize today is the benefit of writing tweets to make money online.

Dan Koe said it best:

Kieran Drew is also convinced:

But we all know the brutal truth…

Writing is not for the faint of heart.

It requires a lot of time.

It requires a lot of effort.

It requires a lot of thinking.

Not everyone dares to start, let alone stick to it. 

But it’s possible if you start small and slowly work your way up to being a paid online writer. 

So how do you do it?

By following James Clear’s 4 proven ways to build a healthy habit:

• Make it easy

• Make it obvious

• Make it attractive

• Make it satisfying

*Drum roll*

Writing tweets checks off all these items in James Clear’s formula.

It is easy because you can tweet as little as one sentence.

It can be obvious if you already have a social media account and a smartphone (that you always carry around)

It is attractive and satisfying because hitting publish (and the process of writing) gives you dopamine.  

And with Elon Musk's plans of making Twitter “The Everything App”, it’s a great place to get your feet wet when starting a side hustle.

If you can stick to it for 12 months, it will lead to money-making opportunities.

Generating 35 tweets per week was a game-changer. 

It helps me:

• Save hundreds of hours. I spend the rest of my time doing client work, engaging (so I can grow my audience), and writing long-form posts on Medium.

• Improve my creativity muscle. After a few weeks of doing this, I’m spending less than two hours accomplishing the task. The more I write, the easier it gets for me to write tweets and long-form posts.

• Realize what topics I like to talk about. I wasn’t sure what to write about in the beginning. So I explored different topics and found out the things I’m passionate about. 

• Gather data on what my readers want from me. Having 140 tweets per month helped me see what resonates with my audience. Then I started to monetize by learning how I can help my readers.

Let’s dive into how I do it:

Turn on Flow Mode

I’d encourage you to experiment with what gets you into flow mode.

It took me a while to find the sweet spot of enjoying and not burning out.

Here’s what currently works for me:

• Write in the morning (when my energy is highest)

• Drink 1L of Mountain Valley water (weird, but crucial)

• Caffeinate (the smell of coffee instantly gets me in the mood)

• Turn on music (Binaural or Lofi beats with noise-cancelling headphones)

• Sit down and write with a timer (1 hour write - 10 mins break, 1 hour write)

It’s strangely satisfying when you can work for 1-2 hours without distraction. 

Have an idea bank

I try to capture ideas 24/7.

It’s crazy what happens when you start writing online. You start to think “This might make a good tweet” every time you listen to a song. You see something on the road and you want to write about it. You remember something while eating and you have the urge to post it. 

The biggest mistake I made was thinking that I’ll remember these ideas when I sat down and wrote. 

But I never remember anything. I end up staring at a blank page in front of my desk.

Luckily, I carry my phone around me all the time.

Whenever an idea pops into my head, I write it as quickly as I can on Apple Notes. It doesn’t have to be said correctly or written perfectly. I just need it to be there so that I can improve the idea when it’s time to write.

Dickie Bush even took capturing ideas so far that he has a waterproof whiteboard in the shower.

Repurpose old content

I use Hypefury to write tweets.

One feature I like is that it automatically shows one of your best-performing tweets when you write a new post (instead of a blank page).

I was stupid to think I couldn’t say something again just because I’ve said it before.

I’ve learned that it’s true what they say:

Writing is about saying 1 thing in 1000 different ways.

If an idea resonated before, it’s a good sign you should double down on it.

As you become a better writer, you’ll be able to articulate an idea better. The more you write, the more depth comes with what you write. 

So say it again, and again, and again until it makes much more sense to more people.

I’ve studied 10+ prolific creators online and this is what they do all the time. They don’t write about new ideas. They don’t come up with unique content. All they do is repurpose their ideas.

Two things happen when you publish an idea over and over again:

• People will not see or remember (they either don’t care because it didn’t resonate, or they just followed you recently)

• People will remember you for that thing (and this is what you want)

Get comfortable doing this and you will be prolific.

Use templates and inspiration tweets

When I’m on Twitter, I try not to consume mindlessly.

I bookmark the tweets that resonate with me and use them for inspiration when I write.

If you haven’t saved tweets yet, Hypefury also has a “Get inspired and create” page. You can use this to steal ideas from the best-performing tweets of other users.  

Another tool you can use is Typeshare.

It lets you plug and play templates that are proven to work.

If you are a beginner, templates will be your best friend. 

But please don’t just copy or rewrite using different words. 

Get an inspiration and do this:

• Add your perspectives

• Give different insights

• Tell personal stories 

As they say, “Great artists steal”.

Steal, then make them your own.

I learned how to templetize tweets better (so it’s easier and faster to create content) by taking Justin Welsh’s Content OS. 

Use ChatGPT to brainstorm

ChatGPT writes generic content but is great for ideating.

Instead of using it to write, I use it for brainstorming and research.

A prompt I always use is, “What are 10 problems that target reader have about topic?

Then, ChatGPT gives you specific problems that you can then answer in the form of tweets.

It’s also a great way to assess whether you are “qualified” to write about that topic.

If you can’t answer the questions, it might be a good sign you’re not knowledgeable enough about the topic.

And if you are not knowledgeable enough about the topic, find a way to make the problem more specific to your experiences. 

It can be easy to think that nobody will be interested. But most of the time, all people want is to find others who will inspire them that it’s possible.

You will find that there are hundreds of other people who are in the same situation as you were. 

Need help?

If you want to accelerate earning your first dollar as a side hustler, book a call with me.