Last year, I started blocking out two hours per week to write 30+ tweets.

It’s one of the best routines I’ve started because it helped me train my creativity muscle. As time goes by, it gets easier and easier.

But this was not always the case. The first few weeks have been the most challenging.

How could you write 30 ideas every week without running out of things to say?

This is insane.

After studying 10+ prolific writers online, I realized I’ve been doing it wrong all along. I kept trying to come up with new ideas each time.

I kept thinking I couldn’t say something again just because I already said it before. I kept thinking people would ridicule me if I kept repeating the same ideas over and over again.

This is a big mistake.

Because people will often not pay attention. And if you want them to pay attention to your ideas, you have to keep repeating them.

I finally get it when they say, that writing is all about saying one thing in a thousand different ways.

Let’s dive into how you can do this:

Stealing existing ideas.

A few months ago, while I was checking my notifications on Medium, I saw that Tim Denning liked a few of my stories.

If you don’t know him, he’s one of the top writers on the internet. He has 400k+ followers across Medium and Twitter. He has also generated 1 billion+ views and made 7+ figures from writing.

I thought it was cool to have a big creator read your stories. He’s one of the writers I look up to and I always find his posts inspiring.

Then a few days later, something happened.

He sent out a newsletter with a title similar to my Medium post that he liked.

I thought it was crazy! People on Twitter brag when someone they look up to follows them or likes their posts.

Tim didn’t just do this - he stole my article!

What’s the lesson here?

It means even the best creators steal — so don’t kid yourself by thinking you need to have unique ideas every time.

I know you might be thinking it’s plagiarizing. Or that you want to have something smart or unique to say. But let’s be honest here. You won’t just wake up one morning and have something new to say.

So instead of aiming for the impossible, write about what already works. Find a good-performing tweet from someone and ask yourself how you can replicate it.

My process is simple:

Whenever I engage with other writers on Twitter, I have my Hypefury open. I reply to tweets that are interesting to me, then use my reply or their tweet as an inspiration for another post.

Another thing I do is bookmark tweets that I resonate with whenever I scroll on Twitter. When it’s time to write my tweets for the week, I go through them and use them as templates.

I suggest you start saving tweets if you haven’t been doing this.

Remember, your goal is to train your creativity muscle. It’s not to come up with ideas that will change the world. It’s not to post one tweet that will reach billions of people. It’s not to have millions of followers.

If your goals are the latter, you’ll never be able to hit publish.

Funny enough, the more you hit publish, the rest takes care of itself.

Recycling your old ideas.

Like I said, the first few weeks will be the hardest. But once you have existing ideas, it will be much easier because you have something to work on.

Let’s say you’ve been writing for 1 month or 90 days, you can choose your best-performing posts and rewrite them.

Another cool feature from Hypefury is it lets you see your best tweets when writing a post. I like this because I have something to work on instead of staring at a blank page.

Once I see one of my old tweets, I just have to find a way to:

1. Say it differently. A simple trick I do is I change the format into something else so it looks completely different. For example, if the original tweet was two sentences, I rewrite it into a list. I do this by adding mistakes, lessons or tips. You can also say it in a more punchy way by adding rhyming words to the original post.

2. Attack the idea from a different angle. Let’s say the post was originally a list form of the mistakes, lessons or tips. You can attack this from a different angle by telling a related story. If you’re up for it, you can also say a contrarian view.

3. Add more depth. You can do this by adding a credible source or reference from another author. Sometimes, I also get images from the internet, or use my own pictures related to the tweet.

Just like that, you have an entirely new post.

Alright, that’s it for today!

Have a lovely Sunday and see you next week.

-M

PS, you can also check out Typeshare for free templates if you are struggling with idea generation.